Unilever x Targer - “Every Day Rewards”
To create a rewards based marketing program for Unilever exclusive in Target we wanted to make something that deepened the every day relationship with customers by giving them rewards that ensure that they can get the most out of every day. I illustrated a set of icons that were used to categorize the program and as elements in the promotional campaigns. These icons were also used to create an experiential marketing tie-in mobile game that was thumb-stopping and interactive to help spread awareness and increase conversions.
