CITGO Rewards Credit Card and Club CITGO App, Awareness Promo
The challenge was to unify both card and app and create a sense of visual harmony between to two. Leveraging CITGO’s current branding, we created “Fuel Good Wherever You Go” to get the message out on what exactly you gain by using both products.
I illustrated some typographic and background elements to simplify message and emphasize the $50 for $50 offer. I also led concept development including POP display concepts, email marketing, as well as digital integration through sponsored Waze content and Spotify audio advertisement to get the message out to people while in their car to drive to their nearest CITGO.
