Entenmann’s “Entertain Your Senses”, Promotion Concept and Packaging
Entenmann’s was looking for a way to reach out to a newer, younger audience. “Entertain Your Senses” was created to encourage people who may have never previously tried Entenmann’s to buy 4 boxes in exchange for a choice of an interactive outdoor experience, concert, or movie download. I wanted to utilize actual Entenmann’s products with a fun hand drawn element to make something that would stand out and be approachable in store.
On top of that, a sweepstakes with a gamification element was also created. Playing off of addictive, arcade style gameplay “Pop Em’ Shots” was created to encourage contestants to enter every single day and compete against a live leaderboard to win a trip to Orlando, FL. During the entry period the game was a rousing success, with over 180,000 unique plays as well as strong social media feedback.
