Carter’s Back-to-School Event, Pitch
Instead of running another sale, “It’s Growing to be Great” was created to draw in parents by offering some family friendly rewards like sports training sessions, photoshoots, and more. We wanted to make something bright and whimsical to really highlight the diversity of the rewards, as well as how much fun they are.
I illustrated ad concepts to showcase each category of reward and used that same artwork in the amplification in store and online. I created the custom type and illustrations, adcept boards, in-store display, direct mail pieces, and branded downloadable snapchat filters that could be translated to premium ad-on purchases.
