Carls Jr. Tackle Your Hunger
Carls Jr. was looking for a new promotion that could be tied to the upcoming football season and build on the game day hunger fans go through every Sunday. We created the Tackle Your Hunger campaign to give customers a live event credit with their qualifying purchase of 3 All-Star meals to support their favorite team in person. In addition to the promotional graphics and micro site for redemption, I proposed a couple of different activations that could cultivate more participation and interest.
The first was a Fantasy Burger game where you build your perfect burger like you would build your perfect lineup in fantasy football every week. Entering a burger would give you a chance to win a larger event credit and also get your burger made into a reality! The second was a Fan Hall of Fame website where you could hashtag pics of you sporting your best team gear while enjoying Carls Jr. to get featured online and in-store during the promotional period.
