Harper Collins

 “I Can Read! Book Club”

This subscription box service from Harper Collins is aimed at young children to help learn the fundamentals of reading while also fostering a love of books. The challenge was to come up with a creative strategy for social media that would drive traffic to our purchase flow and convert at a high percentage while keeping the cost per acquisition profitable. I worked with the Harper Collins team to keep branding consistent and all promotional offers up to date.

In addition to the social content, I took a look at modernizing our landing page and purchase flow to create a more informative and pleasing experience and to keep up with top competitors in the market. I proposed making the process more interactive to collect data on our potential customers to better craft the monthly selections to their needs.

Finally, I was able to redesign the packaging for the program to add a pop of color and delight while highlighting the diverse cast of characters in the program.