McCafe Collect Happy Game

To help increase brand awareness and drive sales to their products we created an interactive experience in the form of a easy to play “Run and Collect” game. You control a continuously running character and control its jumping to collect coffee beans and tokens and compete in a social leaderboard and earn fun rewards.

I led the art direction and conceptualization of the game mechanics and interface. I created the gameplay assets and animated the run cycle and gameplay demo for presentation.