Butterfinger’s Updated Recipe Launch, Promotional Pitch
“Grab Life by the Butterfinger” was designed to entice consumers to come back and try the new and improved Butterfinger with a Live Event credit. The goal was to create something fun and playful to fit with Butterfinger’s brand aesthetic as well as offer something that could attract people who may not have ever had a Butterfinger before.
I led concept development including writing the tagline and overall campaign direction, in-store display unit design, and FSI print concept.
